A Kung Fu Copywriter Special Report                                         Volume 1 Issue No 6

"Hype-Free
Sales Letters Made Simple"

"The guide to writing profit-hungry Sales Letters
that's as useful to the experienced marketer
as it is to the layman..."

Dear Friend and Business Colleague,

      Let's not beat about the bush here. If you're selling anything online or through the mail you need good sales copy... and that includes all your emails, google ads, text ads as well as your sales letter itself... It's one of the most incredibly-important elements of your marketing campaign.

"The sales letter know-how you're about to discover will ADD real power to your sales copy... " "Copywriting Masters use this know-how daily to consistently produce sales copy that sells products by the bucket-load..." "Armed with this knowledge YOU'LL soon-be-writing highly profitable sales letters..."

     But, right now your sales copy could be chasing away prospective buyers without you even knowing how or why...

      And... much worse... If you've included any hype or BS statements about what your product can do then you could be in line for a very messy lawsuit... Which you obviously want to avoid at all costs...

      So to help you avoid those traumas I've put together this easy-to-follow special report.

      It explains how you can write powerful and effective sales copy in the shortest time possible... without falling into the many traps that are waiting to ensnare you along the way... without using the hype and BS that could attract a lawsuit.

      I invite you to read it right now... It'll only take you a few minutes... When you're finished you'll understand how simple it can be to write extremely profitable sales letters - no matter what your experience level is now...

"Write Without the Hype and...
SELL More"

      Many inexperienced marketers resort to hype in the mistaken belief that its use is necessary to sell their products... But it usually drives potential customers away instead.

      Here's why...

      You've heard the term 'used car salesman' haven't you? Well that's just how many sales letters read these days... like you're talking to a used car salesman. The headlines and copy are so hyped up they're unbelievable - you almost want to look under the hood to see if there's sawdust in the oil!

      Here's a common enough 'Hypey' example - it's the sort of thing you see regularly online or in an email.

"How I Made a Million Dollars in Only a Few Hours Last Week..."

      'Make a million dollars in a few hours? Come on who are you trying to kid?'

      And, as if that wasn't bad enough, there's a new trend emerging these days. 

      'Bloated monster headlines' that wouldn't look out of place on a hollywood movie set... Some headline writers seem to want to explain every possible thing about their product and life history in the headline alone.

      Here's a typical 'bloated headline' example. Normally it'd be written in blood red ink, but that's too much of a physical assault on your eyes so I've kept this example black... 

"At last, After Years and Years of Sleepless Nights and Thousands of Arguments With My Wife I've Finally Cracked The Code and Turned My Marriage Into 'Bliss From Heaven' So I Want To Share My Secrets With You and Help You Stop All Arguments In An Instant And Keep Your Wife Forever Smiling"

"Gary Bencivenga,  one of the greatest copywriters alive, stated that the three words 'Oh Yeah! Really?' are the three most important words in your sales copy..."

      "Oh Yeah? Really?"

      Gary Bencivenga uses those three words to measure his headlines and sales copy. Anytime he thinks that a prospect might utter them when reading something he's written he knows he's got to rewrite things...

      Is the above monster, 53 words without a break, believable, easy to read? - Not at all... But people often use headlines like that... Now take a look at an abbreviated, more-effective version:

"How to End Worries Over Your Marriage"

       You can see how this headline is believable and offers a promise of true advice... "How to End..." is a very powerful and effective way to attract someones attention and make them want to keep on reading...

      And that's all your headline needs to do - Attract attention and get your prospect to want to read the next line. Leave the actual selling of your product to later on in your sales letter.

      Make your headlines exciting and believable - I'll show you how in a minute - and you'll grab your visitors attention... make him want to read more and buy your product...

      Without resorting to hype... without spreading BS...

"Professional Copywriters Use These...
Simple Techniques Every Day"

       Every copywriter worth his salt asks four simple questions about their prospect before they start to write their sales letters -- these are fundamental questions -- once you understand the power of them you will do the same without a second thought.

      Here are the questions you must ask:

1. What does your prospect fear?
2. What frustrates him or her?
3. What does he or she desire?
4. What does he or she know?

      This is a critical step... once you've answered these questions you'll have the basis of your whole sales copy on your plate... you'll know how to address your prospect and have an arsenal of information to help you structure your offer.

      You'll be able to connect with your prospect's hopes fears and worries... you'll be able to talk to them about something that's of vital importance in their lives right now.

      This connection will definately make them want to read your sales copy and buy your products.

"Let's Put Those 4 Questions Into Perspective..."

      Going back to the previous example... You already know your prospect has marriage problems and is not sure what to do about them.

      Asking the 4 critical questions of your prospect will give you these powerful, informative answers...

• Fears - Loneliness, unhappiness, rejection, guilt, loss of a lifelong partner, the trauma of a break up, loss of income, loss of stability, loss of access to children, loss of home, his/her partner is cheating, shame in front of his/her peers, physical or mental abuse, not wanting to go it alone, unknown and uncertain future...
  
  
• Frustrations - Not being able to get his/her point of view across, everything turns into an argument, doesn't know who to turn to for help, has noone to talk to, wants to make things work but doesn't know how, buys presents but they are rejected, feels inadequate, sees friends happy in their marriages...
  
  
• Desires - Happiness, needs to be loved, wants peace and tranquility in his/her life, escape from an oppressive partner, more self esteem, a way to solve problems, an end to the continual bickering and fighting, a partner he/she can feel proud of, someone who he/she can look after, to keep seeing his/her children daily, acceptance, stability, end to an uncertain future, no loss of income...
  
  
• Knows - He/she is unhappy and miserable, he/she is being abused, a separation will be expensive and traumatic, will lose his/her home, will continue to be unhappy unless the problem is resolved, appearance in a divorce court is shameful, cannot continue to live this way, wants to solve the problems, will be lonely if he/she separates...

      Compiling this list only took a couple of minutes but it has already yielded a heap of vital information about your prospect. Use this as ammunition

"Answer four easy questions about your prospect..." "Use those answers to drive your sales copy..." "You'll make more Sales  when you do..."

to write your sales copy.

      You can see how powerful these questions are and why all successful copywriters ask them before writing a single word of copy can't you?

       Now that you've got a vivid picture of your prospect it's time to start writing... When you do you will address 7 essential elements in your sales copy.

      These tie-in with the four questions you've just answered about your prospect. Do this and you can guarantee you'll have an effective sales letter that produces bucket-loads of sales.

"7 Sales-Grabbing Elements Guaranteed to...
MAXIMIZE Sales"

      The way to maximise your sales is by making your sales letter educate, stimulate and convert... It's a simple process.

      Clayton Makepeace, a 34 year copywriting veteran and also a legend in the direct response field, states that all great sales copy must:

1. Enter a conversation that your prospect is already having with himself
2. Begin by solving a current problem
3. Go beyond just talking about the benefits
4. Explore ALL the possible benefits the product delivers
5. Fully dimensionalise the value of the product
6. Minimise the price and finally
7. Create an urgency to buy

      And I agree with Clayton 100% because... as soon as you fully cover all those points in your sales copy you'll produce a truly great sales letter that resonates with your prospect and addresses his problems.

      It will render him completely unconcerned about the price of your product. There'll be no hype or BS to chase him away... the copy will totally absorb him...

      It will keep his interest from beginning to end and make him feel as though his life will not be comlplete without owning your product -- He will be prepared-to-buy that product no-matter what price is going to be asked. That's how effective your sales letter will be.

"Makes Writing YOUR Sales Letters Simple..."

      You understand how the knowledge you've just built-up about your prospect's fears and desires has made writing your sales letter easy don't you? Well, it gets easier still... Now you quickly capitalise on that knowledge by making sure your sales letter covers the above 7 essential elements...

      Let me give you a better understanding of how you can easily do that with your sales copy. Take a look at those 7 elements in more detail:

 1 - Enter Your Prospect's Conversation

      As stated earlier your headline needs to attract the attention of your reader. One of the best ways to do this is to address something that your prospect is already thinking or worrying about... To put it another way:

"Enter the conversation that the prospect is already having with himself"

       It could be a worry... it could be something that he/she will get excited about - something that wakes him up in the middle of the night.

      If your headline and opening copy is able to address that worry you're guaranteed to have a visitor that wants to keep on reading.

"Health... Closely followed by Quick, Easy, Love and Money... Are  KEYS that unlock your prospect's wallet..."

      And you'll have no problems with this step because there are four things that everybody thinks about... Quick, Easy, Love and Money... and if you add a fifth - Health - you have an all encompassing way of beginning your sales letter.

      Simply think about your prospect and what his biggest concern is right now. Then build your opening around that.... It could be that he is sick, has to take medication every day and that medication costs a fortune.

       If you have a product that will help cure him for only cents a day instead of the dollars he is currently shelling out then you've two powerful points to enter into his conversation.

• "How can I get better?" and...
• "How can I afford to get better?"

     Build your opening around that and you've got a reader.

 2 - Begin by Solving a Current Problem

      That was easy now wasn't it?

      You captured your visitors attention by addressing his problem. Now it's natural to start solving that problem - when you announce your solution that will improve his health and save him money...

      He's bound to want to keep on reading to find out more now isn't he?

      Which leads naturally into the next point:

 3 - Going Beyond the Benefits

      This is where you get inside the emotions that your prospect is experiencing.

      He's obviously scared that he won't get better, he's afraid if he doesn't get better he'll lose his job. If he loses his job he won't be able to afford the treatment he gets and will never get better.

      He's in a hopeless situation isn't he?

      So, he's feeling low and pretty despserate. He needs help but doesn't know where to turn.

      Then you come along... You address all these issues and prove to him that you have the ideal solution... You show him he CAN be helped... He CAN save money. In other words he CAN AFFORD to get better... if only he follows your advice... He'll be eternally grateful.

      Now that you've shown that you have a solution it's time to really...

4 - Explore ALL the Benefits of Your Product

      Leave nothing unturned. Show your prospect everything your product can do and how it can do it...

      This is where the question of Long copy or Short copy often arises amongst sales letter writers.

      Your copy needs to be as long or short as necessary to FULLY explore every benefit your product provides and... PROVE to your prospect that it delivers those benefits.

      Proof can be in the form of 'to the point' succinct testimonials, before and after photos, bank statements, videos... Or whatever you need to produce to fully prove that your product CAN and will help your prospect.

      After presenting this proof your sales copy needs to...

5 - Demonstrate the Value of Your Product

      Using testimonials and stories you've proved how your product has helped others. They themselves have told your prospect the same, so by implication your prospect understands that your product will help him as well...

      Further, you have shown how much money the've saved or made whilst being helped. Maybe your prospect is sick and has to keep cooling his heels inside the doctors waiting room a few times a month. If so, you could demonstrate how much time he would save by not sitting there impatiently waiting for the doctor to see him and...

      Illustrate what better things he could be doing with his time... Build up the value of every benefit so your prospect really feels he has no choice but to buy your product.

      Now that your prospect feels this way it is time to...

 6 - Minimise the Price

       Compare the price of your product to the cost of a meal out for two, a pizza or a couple of cups of coffee at the local coffee shop - make the comparison real to his lifestyle.

      So, if the prospect has to take expensive medication every day, and that medicine has side effects

"Don't tell me how much or little your product is going to cost me... Tell me how much I can SAVE..."

that require him to take more expensive medicine to counter those side effects. You compare the price of your product to his current medication...

      "...Only xxx cents a day compared to the xxx dollars you currently spend... This means you SAVE xxxx dollars every day..."

      If you have a high ticket item break the price down into days, or months. This makes it appear more affordable in your prospects eyes.

      For instance an investment of only $1.50 a day seems much more affordable than $46.50 per month doesn't it?

      Now that you've proved the value and benefits of your product and shown your prospect how little it will, in all reality, cost him. You need to:

 7 - Create a Little Urgency to Buy

      Your prospect won't buy now unless he's got a good reason to. He'll defer that decision until tomorrow and you know that...

      "Tomorrow Never Comes..."

      So, make your offer a time-limited offer, add a bonus that will be taken away soon or promise to raise the price in a few days.

      Clayton Makepeace once added a 10 minute countdown clock on one of his sales letters... The prospect had that time to make his decision before the offer ended... It worked like crazy!

      You may even want to limit the number of copies of your product that are available.

      Any or all of these will give your prospect more reason to act now.

      But -- and here's a biggie -- make it believable and stick to your guns. If you say the offer will end on a certain date... make it happen. Believability and credibility are at stake here.

 "I Want To Give You More..."

      At the beginning of this special report I promised to show you how to quickly and easily write a profit-sucking sales letter without resorting to hype and BS. After reading this far you agree that I've kept that promise because...

      As you follow the steps outlined above to write your sales letter you'll have no problem writing effective sales copy that will sell more of your products will you?

      However, there are a lot more advanced conversion tactics I want to share with you but wasn't able to include in this special report...

      Nagging questions you may still have about writing your sales letter copy... answers to such concerns as:

• How do you get inside your prospect's head and understand his problems?
  
  
• What is the difference between your prospect's needs and his WANTS?
  
  
• How do you discover and use the emotions your prospect is experiencing right now?
  
  
• Is there a difference between a feature, a benefit and an advantage, and how must you present them?
  
  
• How do you get testimonials even if you've not sold any products yet?
  
  
• What trigger words and phrases can you use to spur your reader into immediate action?
  
  
• How do you actually write a headline? - This is most people's biggest worry, by the way

      ...and you know if you don't have the answers to these questions - and others that will arise - it will mean the profitability of your sales letter will be dramatically reduced.

      So, to answer them, and many more questions besides, I've put together a comprehensive copywriting reference manual. It's called Profitable Copywriting Secrets... If you like what you've just read you'll love your copywriting manual even more... You'll find it of immense help when you write your next sales letters.

      It will help you write your sales letters without resorting to the hype and B.S. that's normally found online... It will help you write more effective, higher converting and more profitable sales letters...

      I'd like to invite you to try out your copy right now 100% risk free.

      As you flick through the pages of your copywriting manual you'll discover all the nuts and bolt strategies you need to follow to actually write your letter and get it to convert in ever greater numbers.

"More Advanced Sales Letter Techniques
You Can Profit From Today"

     You'll find everything you need to know to get-moving-fast inside your copywriting manual... Tricks and techniques master copywriters take for granted... They use them day in and day out and soon you will too.

     You'll get the low-down on heaps of powerful conversion strategies such as:

• The layout…
• The fonts...
• Headlines...
• Emotions…
• Credibility boosters...
• How to discover that you are really selling...
• Power words and phrases… what to use and what NOT to use...
• Testing and tracking your result...
• Advanced writing strategies…
• How the letter 'S' can dramatically increase the value of your product... 
• Guarantees and risk reversals... is there a difference?
• Collecting and using testimonials...
• Your personality and how it can help you...
• Secrets of the tabloids what they can show you about sales copy...
• Bluma Ziegarnik's amazing discovery that can really drive-up your conversion (and profitabilty) rate...
• How to write great headlines...
• 283 red-hot headline templates - plug and play, sure-fire attention grabbers...
• Using colors to their best effect - get this wrong and it'll stop your sales dead in their tracks...

      You'll soon be able to quickly and easily write sales letters that really convert … you get the low-down on all the above killer tactics… and a whole heap more.

     Won't you give it a try today? - 100% Risk free... You'll be be able to get three great bonuses when you do.

"Time-Saving Sales Letter Creator...
It's On Sale Elsewhere For $19.95
But It's YOURS Absolutely FREE Today"

      I'd like to give you this very useful free bonus as my way of saying thank you for giving your copywriting manual a try. A fantastic sales letter creator program...you'll find it will save you a whole heap of time and take the pain out of writing and formatting your sales letters...

      Just copy and paste your words into a template that tells you what to write and where to write it... Then, when you're ready... You press a button and like a magician... 'Hey-Presto' Out pops a fully-

"A Stunning Software Tool That Can Cut Your Sales Letter Writing Time By Half... Yours Absolutely FREE"

formatted web page ready for you to upload to your server...

      No messing around with HTML or worrying about borders, tables or any of that technical stuff... Step by step it tells you what to put where and takes-care-of all the formatting hassles for you.

      That's what you will-get when you take your copy of the indespensible Profitable Copywriting Secrets Manual for a risk-FREE test-drive today...

      Just think how much easier that will make your life... You'll have a superb copywriting manual that tells you what you need to write... and a FREE sales letter generator... a labor saving machine that shows you where to write your words and - seconds later - gives you a ready-made sales letter... you can upload to your website in seconds...

      And best of all, you get the sales letter generator -- on sale elsewhere for $19.95 -- absolutely FREE when you try out your copywriting manual.

      Won't you claim your FREE labor saving machine now?

      When you do...

"I'm Also Going to Give YOU...
25 Profitable Sales Letter Templates
Yours Absolutely FREE"

      No more staring at a blank screen wondering what to say and how to say it... your FREE personal swipe file contains 25 sure-fire, profitable sales letters to give you inspiration...

      Every copywriter worth his salt owns a swipe file... a collection of powerful, profitable sales letters that he or she can refer to at any time... They are constantly on the look-out for sales letters that work...

"Every Copywriter Worth his Salt Owns a Personal Swipe File... Claim Yours For FREE Now..."

that they can use for inspiration... and it takes time to find them...

      But you are going to get your own swipe file instantly... and it's yours absolutely FREE.

      You're probably wondering how you can use a swipe file so let me tell you...

      It's a guide to help you write your words... Winning sales letters that have been highly profitable and... they will inspire you... they will show you in real terms how to structure and write successful sales letters yourself...

      This is your personal swipe file -- straight from the collection of a successful, in-demand copywriter... 25 complete, top-class sales letters you can borrow from... No more staring at a blank screen looking for inspiration... wishing you could think of some way to begin.

     Use it together with your labor saving machine and shave hours off your sales letter writing time...

"I recommend this tactic to all my students because it works..."

      And here's a great FREE tip from a copywriting master... words of advice that others have gladly paid for...

  "Choose a proven, successful sales letter and copy it out longhand word for word... This will really get you in the zone..."

      The words, phrases and hidden triggers... the magic they perform... will all be transferred from the letter -- up your arm -- right into your brain -- ready to gush-out at your command...

      You'll be thinking and writing just like the master copywriter who penned the profitable sales letter you just wrote down... they will help you write more profitable sales letters every time.

      Won't you give yourself a head start right now?... You can claim you FREE swipe file when you take your copywriting manual for a test drive... All you have to do is click this link and your swipefile is yours to keep - forever!

      And when you do I'm going to give you an extra special bonus... something that will greatly accelerate your path to greater profits... Others have gladly paid hundreds of dollars for this one bonus alone... but because you are going to take-action right now... YOU are not going to pay one red cent...

"Your Extra SPECIAL $300 Bonus..."
(Limited Time Offer... Fast-Action Movers ONLY)

      This is the most amazing bonus you'll see in a while... it's difficult to put a true value on it... certainly if you were to have to pay for it - as others have - you'd be happy to pay upwards of $300. But it's true value is certainly more...

      Imagine what would happen to your sales if a top copywriter were to take a critical look at your sales letter and give you a written report along with concrete actionable steps as to how you could improve it...

      And let me tell you... ALL top copywriters have someone cast their eye over their copy before they unleash it...

      An independent viewpoint of your sales letter is definately critical to your success... The problem is, to get a top copywriter to invest

"Not Everybody is Going to be Able to Get This FREE Bonus... You'd Better Reserve Yours Now..."

his time to help you normally costs in excess of $300... until now that is.

      Because...

      For an extremely limited time I'm going to give you a certificate for a full-blown sales letter critique... You'll get a written report on your sales letter... and concrete suggestions as to how you can improve it... This is yours absolutely FREE when you give your copywriting manual a risk free trial today.

      Now you may wonder why I'm giving away such a colossal bonus... And you're right to ask this question... so let me answer you truthfully...

      Everyday I set aside a portion of my time to review sales letters - it's my way of keeping abreast of what's happening 'out there'.

      Now, I thought...

     "What better way of doing this and helping my clients than by reading their sales letters... then giving FREE advice on what they could do to improve their copy and increase their effectiveness... That way we both win."

"Practical, Professional Copywriting Tips You Can Profit From... TODAY!"

      So I decided to offer a limited number of FREE sales letter critiques to my valued clients...

      I am donating my time to help you succeed with your sales copy. But...

      As you realise, I am running a business and there are only 24 hours in a day... So, I have to stricly limit the time-slots I make available for free critiques...

      And once my allocated time-slots are used up I'll have to withdraw the offer.

      Now, I never know how many critique requests I'll get on a daily basis... once I'm full I'll withdraw this offer without any notice... so I urge you to secure your free critique immediately.

      Your FREE sales letter critique is a special bonus that's only available when you try out your copywriting manual.

      Won't you reserve your free critique today?

"My Personal Pledge To YOU..."

       I want you to feel absolutely, 100% satisfied that all the tips, tricks and advice inside your copy of 'Profitable Copywriting Secrets' meets all your expectations... You can try it out for a full 8 weeks...

      In the unlikely event that it doesn't meet your expectations during that period... for any reason or for no reason at all... you may return it. I pledge that you will get an immediate 100% refund and I insist you keep all your free bonuses as my way of saying thank you for giving it a try.

"I Guarantee YOU Will Profit Today..."

      You can see that you have nothing to lose but everything to gain -- Invest in your personal copy of this extremelly useful copywriting manual today and you'll immediately profit because... I will GIVE you three incredible bonuses worth $346.95... They are yours absolutely FREE -- Yours to keep no matter what!

       Immediately you're in the pound seats... Now use the tactics and advice from inside your copywriting manual and you'll be able to write successful sales letters - quickly and easily - There'll be no more floundering in the dark...

      And you'll save heaps of time too... writing and formatting your sales letters is made easy... the labor-saving machine - just one of your FREE bonuses will take-care of all that. All you need to do is copy and paste your words, then press a button and out pops a tailor-made sales letter... What could be easier?

      Increase the conversion rate of one of your sales letters from 0.5% to 1% and your small investment will seem like throwing scraps to the minnows... Double your conversion and you more than double your profits.

      Won't you give your copywriting manual a test drive today? A very reasonable, one-time investment of only $37 dollars is all that's required. You know your investment is 100% risk-free... you have eight full weeks to try out all the strategies inside your manual.

• You get top-class copywriting tips, tricks and techniques that are in daily use by master copywriters, earning them remarkable profits - priceless value, but your investment is only $37 
  
  
• You'll own, a truly inspirational copywriting swipe file - $27 value, but given to you absolutely FREE just for trying out your copywriting manual
  
  
• You'll also get a great, time-saving sales letter creator which churns-out high quality, fully formatted HTML sales letters in seconds... ready for you to upload to your website in an instant - This is on sale elsewhere for $19.95 but it's yours absolutely FREE today.
  
  
• When you invest in your copywriting manual today you will also get a certificate for a full written sales letter critique - Limitless value but you'd normally pay in excess of $300 for this service alone - Hurry! This bonus may be taken away at a moments notice
  
  
• You get absolute peace of mind... a full 8 weeks to try out every tactic inside your copywriting manual... you can ask for an immediate 100% refund at any time during this period and you'll still keep all your FREE bonuses
  
  
• You get peace of mind and INSTANT access to your Copywriting Manual when you order online - I've asked Clickbank, one of the top secure payment processors worldwide, to handle everything for you - they accept all major credit cards and Paypal
  
  
• Free updates for life

      This is real value for you... $346.50 worth of copywriting strategies for a very reasonable one time investment of only $37 - That's less than the cost of a meal out for two...and you'll be able to keep on using all the copywriting strategies day after day unlike the meal....

      Won't you try out your copy today? Simply press this link right now and you'll immediately be rushed to Clickbanks' secure order page. There you can elect to pay by credit card or Paypal which is so convenient isn't it?

      Enter your details in the form provided and within a few minutes you can be on your way to greater profits from your sales letters.

      Don't forget that I've shouldered all the risk for you... try out your copywriting manual for 8 full weeks - It will work for you I guarantee it - but if you feel it doesn't, for any reason or no reason at all, you can request an immediate refund any time during those 8 weeks.

      After you've entered your details you'll be asked to confirm your email address - please do so... One of the benefits of ordering this training manual is that you get free updates for life and I need to know where to send them to.

      Thanks for reading so far. Now why don't you take the next step and invest in your copywriting manual now?

 Kung Fu Copywriter and
C.E.O. How To Write Kick-Butt Copy

PS
If you don't know take action to improve your copywriting skills now you won't improve the quality of your sales letters or make as many sales of your products as you could. Won't you try out your copywriting manual risk FREE today by clicking here?

PPS
I normally take heed of all the advice my clients give me but here is one piece of advice I think I'll keep on hold for now... I just received the following unsolicited testimonial from a satisfied owner of the copywriting manual... If I keep on getting testimonials like this I may have to increase the price -- we'll see...

"...I Sincerely Hope You Realize How Under Priced Your Product Is!" I just felt like I needed to send you this unsolicited testimonial I am buying your product as I write this in another window. I have been selling professionally since graduating high-school a few years ago, and I'm a hard man to impress. I felt like I needed to brush up on my copy writing skills recently since most of my experience is in face to face sales. Your product was linked to by a website that came up 2nd on my Google search. Let me tell you about the first page... That page, like your own used a long form sales letter, and there the similarities stop. I was incredulous. I was reading a sales letter about a product that was supposed help me right more persuasive sales letters, and I DIDN'T WANT TO BUY THEIR PRODUCT!!! So I went ahead and checked the price and laughed hysterically when I saw that they wanted nearly $900 for their "Special Report". I then ended up on your site. I read every word top to bottom without "zoning out". The sales letter you wrote was identical to the one you were describing. It was captivating, interesting, and kept me wanting to read on. As I neared the bottom of the page, I asked myself "How much would be willing to pay for this product?" I decided that if this book was any less than $200 dollars, and did nothing more than break down the letter I had just read into a sort of recipe for me to figure out, I would buy it on the spot. So I had my wallet on my desk, credit card in hand as I clicked the order link. When I saw the price you were charging, I nearly fell out of my chair. You know how much you charge, and I sincerely hope you realize how under priced your product is! I sell very high dollar items, and as this product helps me to bring in more and more business, you'll be hearing from me again, asking where to send the check, case of scotch, first-born son etc etc, whichever you prefer. Thanks in advance.   Steven Cundiff   (p.s. please feel free if you so choose to edit and use any part of this testimonial for your marketing purposes with my full consent.) Thanks again

As I said I may have to seriously consider raising the price of my copywriting manual. Why don't you ensure you beat any looming price increase with a risk FREE trial today? Here are a few other testimonials from satisfied clients and peers:

"Learn Everything This Man Says..." To make things absolutely clear to anyone who has a question let me just say, "Stuart Elliott has the ability to truly get into the mind of the prospect and get them to BUY!" It's not often you come across another copywriter that truly cares what people think when they come upon a sales letter. Some people just throw up copy and hope for the best but Stuart tests, tests, test. Stuart and I have had the opportunity to work together and brainstorm on copy... Learn everything this man says and follow his testing methods, you'll be glad you did! To Your Success, Rasheed Ali Direct Response Copywriter and CEO www.InternetCoachingAcademy.com

"I Suspected You Were Simply The Best... But Now I Know It's True!" Dear Stuart, Wow, I am absolutely amazed at your fantastic suggestions and revisions. Thank you for the time and effort that you took to carefully read my saleletter and offer this valuable feedback. I'm not overwhelmed-- but rather delighted at your fresh inisghts. After working on my salesletter for months, you have helped me see things from a different perspective. Thank you again, Stuart. I suspected you were simply the best but now I know this to be true. I better go now and get started on re-wriitng my salesletter. All the best (and more), Nicky VanValkenburgh 20 Minutes To Less Stress, LLC. http://www.20minutestolessstress.com

"My Site Opt-Ins Increased By 400%..."   Stuart, I cannot begin to thank you enough for the advice you have given me... Following it has caused my site to increase opt-in's over 400%. I was blown away. Again... I cannot thank you enough. While all the 'guru's won't give you the time of day- you gave me more than a day... you gave me hope for my site which I was about to give up on. Your friend for life, Trey http://buyhomewithnocreditcheck.com/

"Has Given Me The Confidence To Write A Sales Letter..."   Stuart, I'm really impressed with "Profitable Copywriting Secrets"... I thought it was clearly and explicitly laid out, each section of the letter was looked at individually giving the writer the opportunity to put themselves in the shoes of the prospect... I found the "don't do's" as helpful if not more so than the "do's"! The many examples gives one an idea and a platform from which to work. It certainly has given me the confidence to write a sales letter. Vivienne Engstrom, Almunecar, Spain.

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